One of the most important building blocks of a good marketing plan is your business card. It is far and away the most likely item to find its way into the hands of your most important business contacts. And it is the one thing that is likely to remain when all your other marketing materials are long gone. In other words, your business card is much more than just a piece of paper with your name, address and phone number printed on it. It is a powerful sales tool. And it should be designed with that purpose in mind. What Click here to read the rest of this article ...
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Sharath avenges National championship loss to Amalraj India's top paddler Sharath Kamal avenged his loss to Anthony Amalraj at the National Table Tennis Championships last month by beating him in the final of the PSPB Inter-Unit Championship at the Thyagaraj Stadium here Tuesday. Tue, 07 Feb 2012 07:48:44 -0800
‘Loyalty marketers failed to innovate fast enough' Since the launch of a Canadian Air Miles coalition loyalty programme in 1992, LoyaltyOne Rewards has come a long way. And since 1990, Colloquy (now a LoyaltyOne company), has been in the business of research, publishing and education on loyalty. Wed, 08 Feb 2012 07:57:35 -0800
The Indian who wants to revolutionise web telephony In May 2007, Yusuf Motiwala, an Indian software engineer started TringMe, a global communication service company to offer browser-based connectivity to users. Today, it has over 15 million subscribers from 80 countries. He tells us how he did it. Wed, 08 Feb 2012 19:12:04 -0800
