Created properly, an extremely effective marketing tool.It's a great concept, - and it has a 'cool factor' of 300%.Many people will pop these into their drive just because of image appeal alone. What's really neat is when one is so well done, so informative, so interactive, that everybody wants one.This type of viral marketing can be very effective and create residual traffic to your business. The point I would like to make here is, don't undertake these projects without specific goals in mind. Yes, they are cool, yes, they (themselves) are not that expensive, but without a well Click here to read the rest of this article ...
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Philip Morris International, Inc. - Shareholder/Analyst Call Philip Morris International Inc. (PM)May 09, 2012 9:00 am ET Executives Louis C. Camilleri - Executive Chairman and Chief Executive OfficerJerry E. Whitson - Corporate Secretary and Deputy General CounselJacek ... Wed, 09 May 2012 13:00:00 -0700